Thursday, October 17, 2019

UPDATE 2-AT&T's Xandr purchases TV advertising company clypd - source

AT&T Inc's advertising unit Xandr has purchased clypd, an advertising platform that uses data to better target ads on television, according to a source familiar with the matter, in a move toward Xandr's goal of making TV commercials as personally targeted as digital ads.


from Reuters: Company News https://ift.tt/32pB0HF

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